You may wonder why WMEE would be a benefit to any business - well, here's why: Although WMEE was originally designed for writers to look for agents, publishers, publications and more, this is the ideal tool for the small business. With it you can learn the best places to send your press releases to, keep track of them and more.
So, let's take a look at WMEE 2000.
In this case, depending on which audience you want to reach with your press release. We'll select Trade Magazines for this example, leave NEEDS on ALL, CIRCULATION and PAY RATE and select U.S. (ENTIRE). Under SUBJECTS, we'll look for what fits our business, which for this example is a start-up computer company, then click on APPLY CRITERIA.
This brings up a list of appropriate magazines. Let's say we're getting ready to introduce a new software program that will make surfing online easier. We'll take a look at COMPUTER CURRENTS first, selecting it, then clicking on DETAILS. Here you can find out more about the publication, from its address/phone info to web site URL (if there is one) and editorial profile to make sure your product will fit its content. Don't be scared by the info there strictly for writers. You need to see what columns they have and what kind of articles they are looking for. Then you can decide if your press release will fit this publication. You never know - the editor may like your product so much they just may want to write an article about it, so the better you target your press release, the more publicity you'll get.
There's also a lot more. Under the "HELP" pull-down menu on the toolbar are several other great things you can read and take advantage of.
You can learn more about how to use and navigate around WMEE, what each genre of publication is about, how to customize lists, printing reports and more. But then there's my personal favorite - the Writer's Encyclopedia, which has what everyone should know,
from "A" AA - Acronym for author's alteration, refers to text corrections or emendations made by the writer on galleys or page proofs. Typographical errors, known as printer's errors (PEs), are not counted as part of author's alterations. The author's contract indicates the percentage of the text that may be changed by the author at a given stage in the production process; the author must pay for any alterations made after that percentage has been reached. Also called author's alts. to "Z" Zip Code Information.
So what are you waiting for? Go out, buy this and get your press releases out today!
The 2000 Writer's Market: The Electronic Edition
Book/CD-ROM Package is $49.99 (the book is softcover)
and can be found at your local bookstore or direct from the publisher:
Writer's Digest Books
Phone 1-800-289-0963 or 513-531-2690
1507 Dana Avenue
Cincinnati, Ohio 45207
J.A. Hitchcock is a regular contributor to Compute Me. Visit her web site at jahitchcock.com.